It's launching today for iOS. Bruch, now 24, was fresh out of New York University when he launched the app last year. You have to start a chat with them sight basically unseen and hope it pays off. The recent update has already boosted the number of pairs by nine percent, and the developers are teasing a few more upcoming games and activities to make friendship a focus. Instead, all you see is a catchy headline on top of a blurred out picture.